Over the last few years, our celebrity 'Give Blood' advertisements have done a great job for us. By portraying celebrities' personal need for blood and their relationship with donors we have raised awareness of blood donation. However, we felt it was time for a change and that it was important to take a fresh approach to promoting the give blood message. We are very grateful to all the celebrities who give us their time for free and they are still an important part of what we do.
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